The disappointing truth is, like sample sales, pop-up boutiques don’t guarantee greatness. There’s Target mediocrity, hand-sewn cotton dresses and crafts in a third floor apartment, and then there’s the beauty of Bird’s new Williamsburg pop-up.
Inaugurated this past weekend and open all of December, the space will eventually become a permanent Bird boutique. In the meantime, it’s undergoing the first silver rated LEED-certified commercial interior renovation in Brooklyn. (It’s an ecological thing.) The partially finished decor gives the former bakery and bread factory a pretty, raw vibe that works well with the Isabel Marant, Tsumori Chisato, and Zero by Maria Cornejo offerings. There’s a lot more, too, but these items are among the best.
Bird, 203 Grand Street, Williamsburg (between Bedford & Driggs)
A few other notable pop-up stops include:
The Reebok Flash Pop-Up
An 80s-style launch pad for the brand’s new “Vintage Futuristic” Pump and Freestyle series, this shop pays homage to classics like MJ’s “Thriller” and Prince’s “Purple Rain”.
169 Bowery (between Delancy & Broome Streets)
Earnest Sewn Recession Proof Pop-Up
Located in Earnest Sewn’s permanent backroom pop-up venue, the most recent temporary shop features less-costly-than-usual goods from Shades of Greige, Obesity and Speed and more.
821 Washington Street (between Little West 12th & Gansevoort Streets)
1929
Jumping on the bandwagon and bringing supplies is Hasidic designer Levi Okunov. His month and a half long shop will sell clothing and accessories at Depression Era price — and give out free cups of soup.
174 Mott Street (between Kenmare & Broome)
