My first recollection of male fragrance as an “alluring” entity was in junior high, in about eighth grade, when the more popular boys started soaking themselves in Drakkar Noir By Guy Laroche, an aggressive, headache-inducing scent. The less cool ones were stuck with their father’s Old Spice—such was the choice cologne of middle-aged, middle-class men [...]
Tag Archives: Gucci
Chronicles of Milan Fashion Week – Fall 2011: Gucci
Images by Paolo Simi. Text by Elisa Lusso. Video by Silvia Bergomi. Evolving her penchant for the ’70s—which also dominated January’s menswear collection—Frida Giannini introduced classic Gucci glamor with a dandy twist. Androgynous wide-brimmed hats floated over vibrant furs, introducing a daring women who asserts her sexuality with subtly seductive knee-length skirts, flares and masculine [...]
Chronicles of Milan Men’s Fashion Week – Fall 2011: Gucci Casting
Anthon at Ford Models and Gen at Elite Model Management. Images by Paolo Simi. Text by Elisa Lusso. During the first two days of the Gucci casting, I have to admit that I felt a bit overwhelmed by the inundation of beauty at its most pure. Upon entering the office, I found a wall of [...]
Milan Fashion Week – Spring 2011
Backstage at Gucci. Gucci images by Paolo Simi. A few highlights so far: Gucci, Pucci, Jil Sander and Dead Meat. Gucci’s Spring 2011 collection was summed up by the house’s Creative Director Frida Giannini as the following: “This is the result of a search for a sophisticated elegance that creates a new aesthetic for the [...]
Gucci’s Guilty Flashback
Gucci 1996 by Mario Testino Sometimes, seldom, a collection, image or item so perfectly embodies a cultural moment that the most appropriate descriptor is the overused “iconic.” Tom Ford’s velvet tuxedo for Gucci (F/W 1996) was one such rarity. A culmination of the designer’s tenure at the Italian house, with two traditional garments and one [...]


