Backstage at the Ashish S/S10 show

At the London firm Village Press’ recent press day, among renowned labels like Kenzo, Clergerie and Fillipa K, young designer Ashish’s sequined, studded S/S10 pieces caught my eye. Ironic and exhibiting an artful eye for color, Ashish’s interpretation and execution of the Balmain and Wang staples evolved them from self-conscious to sharp, sometimes literally.

Taking inspiration from a beach holiday, the collection exudes the fun and exuberance of an exotic escape. Vivid blue hues contrast with tougher black, and the unexpected appearance of piercing shoulder studs recalls a rock star’s party-fueled paradise. The designer’s use of tropical flower prints, parrots and peace signs reiterates a jestful vibe, which is emphasized by the addition of several tongue-in-cheek sayings. Reminiscent of Henry Holland’s message tees, they read, “Life is a beach” “Same old chic” and “Italians do it better”. A black visor and sequined fanny-pack serve as accessories for this high-fashion take on the quintessential tourist uniform. Other particular favorites include an acid-wash denim jacket complete with studded sleeves, a sequined parrot halter dress with black fringing and beads and a bevy of the tapered, cropped and tie-dyed trousers.

Images courtesy of dazeddigital.