It all started years ago with salon trips the Lower East Side, when it was still a lesser-known neighborhood ruled by takeout Chinese dives, old-school Jewish garment shops and the occasional boutique. I’d go get an edgy haircut and dye job, and then shop some of my very favorite spots—just the place to find unique, hard-to-find things. Leading those stores was, and still is, plum.
I found plum when a visiting friend came home to my then Nolita apartment wearing a gold vermeil chain necklace that I instantly had to have. So we headed down the block. Walking into the boutique, I felt like I had stumbled out of the sandbox into a secret playground.
Jackie Atkins, the owner, was unequivocally friendly and cute, and the shop with all its obscure but very wearable designers and homey decor became my number one stop. Before long, I was a regular, selling my CDs and shooting scenes from my first music video there—I also borrowed my wardrobe for it from the shop. Later, when I was in the film Momma’s Man, I again tapped into the plum’s offerings. All of this was Jackie’s idea. As a former stylist, she has impeccable instincts. She also loves to showcase local artists, creating a gallery of pretty discoveries.
The space itself is a cozy mix of gold tin ceilings, dark wooden antiques and velvet purple curtains, which surround clothing and accessories from an always evolving mix of new designers like Nicolas K, Dallin Chase, Fleur Wood, Eairth, Anomaly Jewelry, Corso Como shoes, along with some key vintage pieces. Monthly after-hours trunk shows and sales add to the living room-like atmosphere. And just wait until you see what’s coming for fall; it is just plum. Period.