Maison Martin Margiela at Via della Spiga 46, Milan. Images by Paolo Simi.
Displaying the signature intriguing anonymity that we have come to expect from Maison Martin Margiela, the brand’s new women’s fragrance, (untitled), refuses to reveal even a hint about its creator or inspiration. Instead, it is pragmatic, direct and diverse, accomplishing the house’s radical approach to challenging the conventional fashion system.
Dipped in a refined and enigmatic white allure, (untitled) claims the right of an essential grooming item, with the lack of color signifying the place where individuality begins. Beyond simply olfactory, the fragrance is fully sensory—as exemplified at the perfume’s Italian launch in Milan, where ivory feathers took the role of perfume testers, sprayed with the scent and given to guests as souvenirs.
The blank slate component of the perfume is a key concept of Margiela, as the brand explains, “Everyone has the right to ask questions in front of a color, a shape, a dress… We wanted to give the same opportunity with a perfume. Devoid of reference to precise imagery or environment, (untitled) can be interpreted and freely adapted by anyone.”
(untitled) is available worldwide as of this and last week, depending on where you are.
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