Subjects from iwanttobeher: Lavagna Girl and Kate
Reviewing the new style site iwanttobeher, I developed a number of girl crushes—one on the “Cute Barneys Girl,” another on the “Late 50s Beatnik.” I both want to be them, as the site’s name declares, and be friends with them. It is a sentiment of sisterhood that I find often trumps rivalry when it comes to style, which makes sense since iwanttobeher is the creation of two childhood friends: former Lucky Magazine Creative Director Andrea Linett and illustrator/designer Anne Johnston Albert.
Mixing their artistic talents, Anne—who designs the womenswear line Martin—sketches Andrea’s visions of female archetypes and inspirations that she “wants to be,” or the pair sets up a photoshoot with their muse. As Andrea explains, “Some [of the women], I’ve spotted walking around, some I’ve conjured up in my head, some are illustrated by Anne from my notebook scratchings and others [are] photographed.”
The resulting digital “notebook” looks something like a charming yearbook, and is an absurdly refreshing alternative to what have become ubiquitous street style sites. Also, Andrea’s Lucky shopping stripes come through via links to places where you can shop for items similar to those featured on the women you want to be.