Comments on: Interview: Anton Vidokle of e-flux http://dossierjournal.com/read/interviews/interview-anton-vidokle-of-e-flux/ Poetry-Fiction-Theory-Critique Sun, 13 Mar 2011 12:47:45 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Cinque http://dossierjournal.com/read/interviews/interview-anton-vidokle-of-e-flux/comment-page-1/#comment-2627 Cinque Sun, 06 Dec 2009 16:25:43 +0000 http://dossierjournal.com/read/?p=384#comment-2627 Thanks for this great interview. How weirdly defensive they seemed to become when the subject turned to money. Actually, not weird at all when you consider the ingrained culture of secrecy and mystification that shrouds the art world in general. That they are opaque about their revenue may be explainable on business grounds, but that they are so opaque even about their service rates is pure art world mysticism. It comes from a tradition of sort of luxury products whose pricing philosophy is some version of "if you have to ask, you can't afford it." @Jack: I get your gist, but their service is not merely "sending out emails other people have written." They're in the business of curation, and the product they sell is prestige by association. Kudos to them for spotting the hole in the market and making a business out of it. Thanks for this great interview. How weirdly defensive they seemed to become when the subject turned to money. Actually, not weird at all when you consider the ingrained culture of secrecy and mystification that shrouds the art world in general. That they are opaque about their revenue may be explainable on business grounds, but that they are so opaque even about their service rates is pure art world mysticism. It comes from a tradition of sort of luxury products whose pricing philosophy is some version of “if you have to ask, you can’t afford it.”

@Jack: I get your gist, but their service is not merely “sending out emails other people have written.” They’re in the business of curation, and the product they sell is prestige by association. Kudos to them for spotting the hole in the market and making a business out of it.

]]> By: Jack http://dossierjournal.com/read/interviews/interview-anton-vidokle-of-e-flux/comment-page-1/#comment-47 Jack Tue, 21 Apr 2009 19:20:23 +0000 http://dossierjournal.com/read/?p=384#comment-47 I think e-flux probably makes quite a lot of money. With a bit of research you could find out how much they charge, and it'd be great if everyone's tax returns/income was public: both individuals and corporations. I'd guess $500 minimum, as the non-profit rate, at an average of what, 4 emails a day, that's 2000/day = 730,000 dollars a year, just for sending out emails other people have written. Not bad, and a conservative estimate. Any readers here have an accurate price? I think e-flux probably makes quite a lot of money. With a bit of research you could find out how much they charge, and it’d be great if everyone’s tax returns/income was public: both individuals and corporations. I’d guess $500 minimum, as the non-profit rate, at an average of what, 4 emails a day, that’s 2000/day = 730,000 dollars a year, just for sending out emails other people have written. Not bad, and a conservative estimate. Any readers here have an accurate price?

]]>