Nagi Noda, the talented Japanese artist/designer/director of groundbreaking shorts and spots, passed away last Sunday, September 7. She was 35.
Noda was best known for her short film Mariko Takahashi’s Fitness Video for Being Appraised as an “Ex-fat Girl,” which reminds me of the artist collective General Idea and their video Shut the Fuck Up (1985) where, following a segment of 70′s poodle jazz dancing, they revisit their performance XXX Blue (1984) in which, taking after Yves Klein’s Mondo Cane performance, they painted large X’s using stuffed poodles dipped in blue paint.
Rest in peace, Nagi Noda and General Idea, two creatives who inhabited and subverted forms of popular media culture.
Judging from appearances, I think General Idea would have also been a fan of Noda’s incredible hairhats.




