
Having already rocked the skinny jeans off Stockholm, Copenhagen, Berlin and London, Cheap Monday’s Customized Jeans Tour landed in New York this week to coincide with the opening of INVENT.ORY’s new Lafayette Street store. Dossier was on hand to witness the opening party that featured Swedes, sweet tunes, one-of-a-kind distressed denim pieces and more than a few rounds of complimentary drinks.
Cheap Monday has grown to become a lead proponent of the cheap denim movement since first emanating from Sweden in 2005 — and followers of the company are in for a treat with their latest offering. The customized jeans, individually numbered 201-250 (pairs 1-200 were available in equally-sized batches in the previously toured cities), are regulation Cheap Mondays that have been patched, punctured, washed and sewn by hand to within an inch of recognition. In keeping with Cheap Monday’s commitment to affordability, the jeans are marked to sell for $70 per pair — the same price as their less-distressed counterparts. While the brand new worn-to-death look might not be for everyone, the limited edition jeans are probably one of the more sound investments you could make these days. The new store will also sell pieces from the Cheap Monday Spring / Summer 09 collection in addition to offerings by Cheap Monday’s sibling lines Kostym and WKND.
The overall verdict? The jeans are a steal and Cheap Monday / INVEN.TORY really know how to party. I’m surely not the only attendee of the party to wonder if they shouldn’t have a new collaborative line called Hangover Tuesday. INVEN.TORY is open daily from 12 – 8 PM at 237 Lafayette Street, New York.
Pictures courtesy of INVEN.TORY and Cheap Monday




