Kinetic Men and Machine

The more I interact with big, multi-national companies, the more I appreciate the ones that are willing to allocate their seemingly limitless resources to truly creative – which can often mean truly weird – enterprises. I came across this video made for Red Bull, using 11 of their athletes, an airplane hanger, a helicopter, and an enormous kinetic motion machine into which the athletes bodies are woven. The five minute video took 17 days and 3500 hours to prepare. It is absolutely amazing, a genuinely weird and artistic endeavor, and maybe accomplished what they meant for it to accomplish, at least for one watcher – after watching it, I have to admit I find Red Bull a little more interesting than I did before.

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