For the last three weeks post-internet fashion mag DIS has camped out in art-world-baby Suzanne Geiss Company’s downtown gallery. The collob between the former, a mix of well to do fashion names (Patrik Sandberg, David Toro, Solomon Chase) and hipster artists (Fatima Al Qadiri, Nick Scholl) and Geiss’s company, trendy in its own right, has welcomed the launch of DISimages: a subversive reinterpretation of stock imagery for the Millennial cool crowd.
The products range in editorial stories, from The New Wholesome, accurately described as NSFW family fun, to 3D Models, an animated rendering series that strips the model-like qualities of real world models in conjunction with noted CGI artist Ian Cheng.
The release of these images as purchasable stock though, poses an interesting question in its usage. Traditional stock imagery is intended for multiple uses – there’s a recyclable and universal quality to it, but DIS’s work is so contextually unique that it’s difficult to imagine interpreting and re-interpreting the work in other formats, if only to reference DIS itself. That being said, how cool would it be to see Chantal Chadwick shot gunning a beer in a baguette kozzie in the next issue of W?
The group hopes the project will yield to bigger things, and welcomes exhibition of the images for art, editorial and, of course, commercial use, although for now it seems, they’re doing fine just floating around as ironic Facebook wall posts.