Raneytown, USA

New York artist Rebeca Raney believes in the powers of both childlike cuteness and narrative-style storytelling. Combined, the two elements make Raneytown, a vibrant, wondrously sweet world of her ink and gouache drawings and the sculptural, 3D renderings of those drawn characters come to life. Premiering at Miami-based project room Primary Projects—which has never not been a haven of deft eclecticism—for Art Basel Miami Beach 2012, Raneytown brims with every shiny facet of Raney’s characters’ world: from the ceilings of their landscapes to their bathrooms (one brightly-striped, several-foot-tall character rests in bright blue water, disinterested in passerby).

This isn’t Raneytown’s debut—it’s a constantly growing project—but this time, it’s more expansive. A Miami native, Raney has spent time building and constructing this version of Raneytown in her childhood home. Maybe the languid vibe of pre-basel Miami has given her pieces a bit of extra magic, but that’s unlikely—place Raney anywhere and she’ll make it luminous. This includes the world of retail. As part of a collaboration with Madewell, Raney has designed a line of pieces bearing her signature humor and adorable kitsch, inspired by her signature flowers and backwards llamas. The collection includes a silk top, pendant necklace, a leather tote, cards, stationary, and more, ranging from $6.50 to $375. The line will debut at Madewell stores in Miami, Los Angeles, and New York. Check out the video of Rebeca talking about her collaboration below.

And if that’s not enough, Rebeca and her sister Raquel worked together on a line of letterpress cards released in time for the holidays, available on their website. Use the discount code BEMERRY for 25% off your order.



Opening Reception for Raneytown is this Thursday, December 6, from 7-10 PM at Primary Projects Gallery located at 4141 N.E. 2nd Avenue, Suite 104 in Miami. During Art Basel, the gallery will be open December 7-9, 10 AM-6 PM

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