Prism Gallery is a new West Hollywood stomping ground for the artsy crowd. The three story gallery is located right in the heart of the Sunset Strip, just a few inches away from the Sunset Plaza—the trendy dining and shopping destination. Prism opened with a series of celebratory events in mid November, including a private reception with such guests as Anthony Kiedis, Margherita Missoni, Gia Coppola, Dasha Zhukova, Theodora Richards, Carine Roitfeld, Heidi Mount, Stavros Niarchos, Rachel Zoe, Nicky Hilton, Atlanta de Cadenet Taylor and Liz Goldwyn; the Pop magazine’ star studded after party for The Museum of Contemporary Art’s 30th Anniversary Gala; and a crowded public reception complete with live entertainment.

Founded by PC Valmorbida, 23 year old Australian photographer, Prism serves to bridge the gap between high and low art while showcasing national and international artists. The inaugural exhibition “mindthegap,” on view until February 20th, curated by RVCA founder P.M Tenore visually articulates this mission by featuring the work of street artists Barry McGee, meticulous arrangements of blasting colors and cubic shapes, and Phil Frost, totemic inspired repetitious canvases. Shaking up the Los Angeles art scene—the gallery strives to disturb the traditional artistic canon by disputing perceptions about what types of art deserve a presence on the walls of a prestigious gallery.

Designed by London based architecture firm Pattern Architecture and inspired by 1960s car culture, the metallic gallery is spacious and complex. It also utilizes a sense of catering to a younger and edgier crowd; a departure from what one might expect to see in a gallery. Serving to better engage the patron, the space will soon open a bookstore in addition to offering screenings and lectures. Prism manages to create a titillating concoction of architectural intrigue, hipster chic and recognition from the art world elite.

Prism Gallery, 8746 West Sunset Boulevard, West Hollywood, CA, 90069

Images courtesy of Prism Gallery